How Businesses Get a Double Win with Customers While Protecting Privacy
The question for businesses today is what are strategies that help both the customer and the business win regarding privacy concerns?
Customer experience and data collection don’t have to merely coexist as if they are polar opposites. Rather, guest experience and data collection are current, necessary realities that must do more than coexist to ensure a strong and healthy business. Guest experience and data collection must not only coexist they must coalesce. Coalescence is the uniting of both elements into a harmonized whole that is mutually beneficial for all— in essence, a double win!
